As we kick off 2026, Michael Irvin—the Pro Football Hall of Fame wide receiver known as “The Playmaker” — dominates headlines once again. The former Dallas Cowboys star and Miami Hurricanes legend has gone viral for his over-the-top celebrations during Miami’s stunning 24-14 upset over Ohio State in the College Football Playoff Cotton Bowl on New Year’s Eve.
Irvin’s Sideline Antics Steal the Show in Miami’s CFP Victory
Irvin, a Miami alumnus who starred for the Hurricanes in the 1980s, was on the sidelines throughout the game, delivering passionate reactions that quickly spread across social media. His energy peaked when Miami’s Keionte Scott returned an interception for a touchdown, prompting Irvin to erupt in celebration.
True to his pre-game promise, Irvin fulfilled his viral vow after the win: he grabbed a belt and performed his signature “BTA” (belt to ass) celebration — this time on a Gatorade jug and symbolically toward Ohio State. He even whipped an Ohio State jersey, as he had arranged beforehand. Clips of Irvin screaming “We’re a Category 5 now!” toward Buckeyes fans and pumping up the crowd have racked up millions of views, with fans calling him the ultimate superfan.
This isn’t Irvin’s first rodeo — his sideline presence has become a staple at Miami games, bringing the same fire he showed during his three Super Bowl wins with the Cowboys.
New Chapter: Launch of Playmaker Production Group
Just before the holidays, on December 24, 2025, Irvin announced the formation of his own production company, Playmaker Production Group (@playmakerpg). In a social media video, the 59-year-old expressed excitement about producing authentic, uplifting stories about athletes.
“We’re looking so forward to bringing you those great, authentic stories. Stories that will raise you up, stories that will make you think. Some that may even drop a tear,” Irvin said.
This move marks an expansion of his post-playing career, which has included broadcasting and speaking engagements.
Where Things Stand in Broadcasting
Irvin, who parted ways with NFL Network in 2024 amid network restructuring, continues to appear on FS1’s Undisputed and other platforms. He was part of Netflix’s NFL Christmas Day broadcast crew in 2025 alongside Kay Adams and others.
Looking Ahead
With Miami advancing to the CFP semifinals in the Fiesta Bowl, expect more Irvin spotlight if the Hurricanes keep winning. Meanwhile, his production company signals ambitious plans beyond the field and studio.
Irvin’s larger-than-life personality continues to captivate fans, blending his legendary NFL career with unwavering loyalty to his college roots. Stay tuned for more from The Playmaker in 2026!
